Big data is essential to the success of any business, either large or small, as it’s the only way to quantify the success of many of your business’ undertakings. Big data is essential for predicting future success and pinpointing patterns your business can replicate or avoid as necessary. However, collecting, organizing and analyzing your company’s data is usually not an easy task. There’s a reason why it’s called “big” data, but that doesn’t mean you should prioritize every and all information. Make sure collecting and organizing your big data is as efficient as possible so it’s as useful as possible.
Invest in the Right Analytics Program
Purchase an analytics program like the one you’ll find here: http://www.striim.com/big-data/. It automatically does the job of pinpointing the important data for you and even predicts outcomes based on the data collection. It enables immediate response, creating a “data lake” that quickly organizes information before it proceeds to big data. Trust your program to do the data culling and you can still continue to collect it all without getting bogged down by unnecessary data.
Actively Seek Data
Focusing on sales data and website visitor numbers is important, but it’s only part of the bigger picture. Get a more accurate picture of what’s working by actively seeking data from your visitors and customers. Ask customers and potential customers to complete surveys and add that data to your pool of big data. Incentivize the completion of the survey, as otherwise you’ll have a very limited response. A coupon code, free items or a chance to win a sweepstakes are common incentives for data collection via surveys.
Experiment with the Results
The right program will show you what’s been working and what hasn’t been working by providing more accurate big data. However, you won’t know the full extent of a collection of big data’s usefulness until you enact a plan based on that data. For example, if your data shows you that Sunday is your online store’s most popular day, and Wednesday is its least popular, try running more sales on both days to see if it makes a difference.
Make your big data go further by focusing on the data that matters – without taking any more time to collect and analyze it. When you can automate the collection process, you save your business a lot of manpower and money. It’s worth taking a little time now to make sure your big data collection proves as useful as possible.